iPhone 5C packaging leak

Well, we’re only 9 days away from the rumoured release date of the iPhone 5S and 5C (new retina MacBook Pros?), and the leaks just keep rolling in. Today, images of the iPhone 5C in it’s packaging, and inner packaging have leaked out of the numerous factories in Apple’s supply chain.

5C outer packagingInner packaging

Closure of inner packaging

The iPhone 5C is expected to be released in multiple colours, keeping the internals of the iPhone 5, but passing on the exquisite two tone design of the 5 for a polycarbonate shell. Many of these leaks have been brought to the public by factory workers in China, then communicated through Chinese-language websites to the rest of the world.


More iPhone 5S videos appear on YouTube

Apparently, since Tim Cook promulgated Apple would be doubling down on leaks of new products, leakers have taken it to heart and have been motivated to leak as many parts as possible. Today, two new videos have appeared on YouTube detailing the shells of the oft-rumoured graphite coloured, and champagne coloured iPhone 5S’.

This video is concerning more on the structural differences between the iPhone 5 and champagne 5S, rather than the external design differences detailed by most.

The second video focuses more on the graphite 5S, in comparison to the iPhone 5.

However, 9to5mac points out that many slate that iPhone 5s leaked before the launch in September of last year has the lighter colours that the rumoured graphite 5S is displaying in these leaks.

The iPhone 5S is expected to look very similar to the iPhone 5, with upgrades in the camera, processor, and GPU departments. It is also rumoured to have a fingerprint sensor built-in the home button, as well as the new champagne and graphite colours.


Apple buys Startup Algotrim

Apple has bought media and data compression company Algotrim (via Techcrunch). Their compression algorithms have been in use in mobile devices since 2006, with their codecs and designs attempting to use data to it’s fullest extent of performance, while using as little memory as physically possible.

From Tech Crunch:

AlgoTrim deals in all kinds of data compression, and promised to deliver imaging solutions that would deliver “modern computational photography” to mobile devices. Computational photography essentially uses sensors, computing, actuators, intelligent lights and other components to go beyond the current limitations of digital photography, which is based primarily on its analog, film-based precedent. The basic idea is to provide much more accurate images, with sophisticated lighting and vastly improved rendering by straying away from a strictly 2D, pixel-based model of image representation.

Apple has acquired numerous startups over the past year, many dealing with digital mapping, most likely for use in Apple’s much derided Maps application.

Apple has confirmed the acquisition with their usual:

Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans.


The New Website


If you were to become a consistent reader of this website, what would you change?

Let us know in the comments section or the poll.


Apple adds new channels to Apple TV

As noted by MacRumours, Apple has just added the rumoured Vevo music channel, a dedicated Weather Network Channel, Disney Channel and XD, as well as the Smithsonian Channel.

The Vevo channel, the Weather Network channel, and the Smithsonian channel are all free to use, while the two Disney channel’s have to be authenticates through a TV subscription.

(Picture courtesy of MacRumours)


Google releases Chromecast companion app for iOS

Google has released their new Chromecast app for iOS today, which allows the user to manage their Chromcast from their iDevice. The Chromecast itself is a 35$ HDMI dongle which you can stream video from various services from an iDevice, Android device, or a computer with Google Chrome installed.

The full description is here:

Chromecast is the easiest way to enjoy online video and anything from the web on your TV. Plug it into any HDTV and control it with your existing smartphone, tablet, or laptop. No remotes required. Cast your favorites from YouTube, Netflix, Google Play Movies and Google Play Music and Chrome to your TV with the press of a button.

Use the Chromecast app to:

o. Set up your Chromecast to work with your Wi-Fi network

o. Manage your Chromecast settings (such as changing your device name, Wi-Fi password, etc.)